What to include in a portfolio

Portfolio’s are fickle beasts. Deciding what to put in, what to pull out, and how to present it is difficult. It requires that an artist review his or her work objectively. Portfolio websites are no different. They require constant feedback and updates to keep them looking their best. Any one piece that is not up to the caliber of the other work included brings down the quality of the portfolio as a whole. A great portfolio intrigues the viewer, keeping him or her interested and wanting more.


Two of the most important things to keep in mind when formulating a portfolio:
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Love this Sugarpova branding work by Red Antler

Red Antler’s combined use of playful, bright patterns as well as a female icon that exudes a positive, energetic, and confident personality makes this branding memorable. The overall look gives the brand identity a stylish, quirky yet chick feel to a candy brand.

SUGARPOVA branding by Red Antler 1

SUGARPOVA branding by Red Antler

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